The most anticipated press day of the season, Primark AW14. Every season, the collection never ceases to amaze me, when I leave the event, I always have a list as long as my arm, waiting in anticipation for it’s arrival in store.
This season, taking off from spring, it’s going to all about the pastels, but for autumn/winter, a little vintage touch has been added. There’s also a bit of earthy tones running through the collection, think khaki’s and deep beige’s with country vibes. As for the usual trend that comes back every season, tartan has been joined at the hip with gingham, so don’t hide away those pieces just yet, you’re better off investing in more in fact. The shoes and accessories are amazing as per usual, chunky necklaces, fur bags and chunky soled boots, you name it, Primark have got it! I’ll leave you now and let the pictures finish off the talking.
What do you think of the collection?