Primark AW14 Press Day

primark press day

The most anticipated press day of the season, Primark AW14. Every season, the collection never ceases to amaze me, when I leave the event, I always have a list as long as my arm, waiting in anticipation for it’s arrival in store. 

This season, taking off from spring, it’s going to all about the pastels, but for autumn/winter, a little vintage touch has been added. There’s also a bit of earthy tones running through the collection, think khaki’s and deep beige’s with country vibes. As for the usual trend that comes back every season, tartan has been joined at the hip with gingham, so don’t hide away those pieces just yet, you’re better off investing in more in fact. The shoes and accessories are amazing as per usual, chunky necklaces, fur bags and chunky soled boots, you name it, Primark have got it! I’ll leave you now and let the pictures finish off the talking.

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What do you think of the collection?



  1. 2nd July 2014 / 4:53 pm

    Love the pastels for spring (of course) as well as the vintage touch during autumn/winter. Not a big fan of the chunky shoes, but I've learned to love things before.

  2. 2nd July 2014 / 5:43 pm

    GOOD GOD, give me that pink fluffy coat.

  3. 2nd July 2014 / 6:24 pm

    So many beautiful items! Would have loved to have previewed them before they hit the shelves, this is definitely the next best thing, thank you!x

  4. 2nd July 2014 / 7:10 pm

    wow! Primark are really moving up. Love the powder blue jacket! xx

  5. 2nd July 2014 / 10:44 pm

    I want so much of that stock!! I wish I got the chance to go.


    • 2nd August 2014 / 3:23 am

      Aww, they'll have another soon. xx

  6. 3rd July 2014 / 4:20 pm

    This looks like such an amazing event! I especially love the look of that last rail and the little fur bags!

    Millie x

    • 2nd August 2014 / 3:24 am

      The fur bags are my fave. xx

  7. 3rd July 2014 / 6:13 pm

    Oh wow it looks SO amazing, but my problem with Primark is that they NEVER have any of their amazing collections in store! It's like they only do it for PR. 🙁

    Jenny xo – JNYLNG

    • 2nd August 2014 / 3:24 am

      I do get what you mean. xx

  8. 3rd July 2014 / 6:35 pm

    I NEED the dogtooth coat! ugh, and the fluffy bag! I'm in love! x

    • 2nd August 2014 / 3:25 am

      Fluffy bags for sure. xx

  9. 3rd July 2014 / 10:10 pm

    I hope my local store gets all of this in stock – looks so good!

    • 2nd August 2014 / 3:25 am

      Fingers crossed for you. xx

  10. 5th July 2014 / 9:16 am

    Omg all the rails look amazing! I love the fluff and the schools out rail, your so lucky you got to go I'm such a huge Primark fan. Loving your blog hun xx

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