What would life be like without candles? I mean, every house should at least own about ten or twenty right? (totally my house). Let me introduce you all to Jo Loves, a brand created by non other than the amazing Jo Malone MBE and features a divine mix of perfumes, body products and candles.
Inspired by a chance moment in New York which then went on to three years of innovation and product development, her latest invention, the Shot Candle (*) is one exciting addition to the brand. The idea behind the candle is very simple, but super clever. You pick your base scent which is already fused in the glass jar with a tunnel that fits a ‘shot‘ of another scent. Once it’s combined together using a blow torch, you now have your own bespoke candle, voila! As the candle burns, the two scents mingle and a create a totally unique experience each time you use it, sold? Thought so.
There are four base scents to choose from: Mint Mojito, Charcoaled Lemons, Tahitian Gardenia and Fig Trees, and seven shot scents, all of the four just mentioned, plus Lemongrass, Mango and Petitgrain. Inside the Candle Shot Studio at the flagship store, you can pop along any time for a one-to-one consultation to pick out your favourite scents for your candle. However, if you’re unable to make it to the store, you can always purchase online and have it beautifully wrapped and delivered to your doorstep. Each shot candle cost £75.00 which isn’t cheap, but for the quality and the unique experience of creating something special, it is well worth the splurge.
What do you think of this concept from Jo Loves? Will you be treating yourself to a new candle?