Magnum ‘Key To The Pleasure’ Necklace By Holly Fulton

magnum pop up store

holly fulton and magnum

magnum store covent garden

magnum pleasure store

To celebrate the launch of the Magnum Pleasure Store in Covent Garden, London, Holly Fulton has partnered with Magnum to design an exclusive necklace inspired by the famous and scrumptious ice cream. In true Holly Fulton style as we all know, the stunning necklace is inspired by Magnum‘s shards of cracking chocolate and velvety ice cream. The pendant’s curved shape is adorned with brown and gold perspex to represent the sweet dessert, while the crystal studs are a representation of the icy exterior. 

Open for just nine weeks (now with two weeks to go – the store closes on the 30th August 2015), the pop up shop will see visitors enjoy a pleasure-packed experience where their favourite Magnum ice cream will be dipped in to decadent chocolate and they will be able to choose their own selection of toppings. From rose petals to chilli flakes, there so many combinations to try out. Each individual creation will be finished off with a classic ‘M‘ coin and is priced at £4.50 per sweet treat.

I literally cannot wait to get down to the store next week to create my experience. Have you been to the pop up store yet?



    • 20th August 2015 / 10:39 pm

      I went there today and it was awesome! xx

Leave a Reply

Your email address will not be published.