I’ve been blogging for almost four years now, wowee! It’s been a wonderful, fulfilling and amazing experience and I cannot thank everyone enough for all the support over the years. I have made some great friends, collaborated with some of the best brands and generally had a blast with this blog. With that in mind, today I’m sharing the top five things I’ve learnt since I started blogging and I hope you enjoy it.
Know my audience – When I first started off blogging, I produced content in hope that someone, somewhere will be reading it. After a certain amount of time, you build a understanding of your audience by checking your audience tab, engagement with readers (via the blog and social media) and generally looking at the amount of traffic on each post. With this information, I was able to writes posts that relate to that type of audience and generally build a relationship with my readers.
It’s a competitive field – Hate to say this, but blogging has definitely become super popular and in turn, super competitive. Now, I’m not saying that you need to compete to be the best, but compete to be the best you can be. Everyone has a small amount of envy in them when it comes to seeing other people’s success and as long as you stay true to yourself and keeping working hard, you will also succeed. For me, the main thing was to decide what the aim is for my blog, am I doing it to make it my career or am I doing just as a hobby? Through deciding, I was then able to control what I’m competing for and whether I need to compete at all.
Be grateful for the opportunities – I have had some of the best opportunities with this blog, from collaborating with some of my favourites brands to attending some amazing events. Through being grateful, I have built great relationships with PR’s and made some lovely friends along the way. It’s not every day that I get an email through for an opportunity, but I am always, always extremely grateful when I do.
Consistency is key – Being consistent with my blog is probably one of the key things I’ve learnt. This not only gives my audience an understanding of what posts to expect on this blog, but also a space for them to come along and just enjoy reading content that is personal and something they can relate to.
Enjoy producing content – Overall, I have learnt to enjoy writing and enjoy the process of creating a blog post that is worth a read. Even though one post or one video can take days and days to produce, I always enjoy the process of it and would rather take my time to make it the best than publish content half-heartedly.
Are you a blogger? If yes, what have you learnt through blogging?