I get it, we all get that slump in the blogging world where we feel that we can’t move forward or whatever we’re producing or creating isn’t good enough and you kind of just want to pack it all in and do something else. It is hard nowadays to build an online presence, not just as a blogger, but as a start-up company or even a freelance consultant/worker. With so many emerging platforms to get use to (still working out Instagram Stories by the way), it’s hard to gage where your main audience is coming from and whether what you’re creating is still relevant to the audience that follows you. Back when I started, it was all about the blog and then using Instagram and Twitter to promote your posts, fast forward a few years, now you can just have an Instagram following and class that as your online brand. I mean, if it’s easier/quicker for some to use that for your job/hobby, then so be it, however, for me, continuing to produce content for my blog is just as important as the all the other platforms and here’s some reasons why.
Your blog is your voice and you own it
So when Instagram announced their algorithm feeds, who went in to meltdown? I certainly did for a small amount of time, but that wasn’t going to change a thing, so it was time to just suck it up and move on. My point here is, your blog will always be seen by your loyal and new audiences, there is no algorithm of which post is most popular and will be seen first, your blog is invaluable because it’s YOUR piece of the internet. This doesn’t mean I don’t use Instagram or Snapchat or Twitter because I do to promote my posts and interact as the people who follow you on those platforms may not follow you on others and it’s great for reaching out to new audiences. But, in the long run, it will be silly to get rid of the blog and all that hard work.
Your blog is your own hub of content
Regardless of whichever social platforms you’re on, I believe that brands are still increasingly and loyally focused on blog posts. Why? Because there are much more details on the products and is more favourable by brands as a whole. It’s always best to focus on the same content throughout your platforms, albeit using a different approach due to the audience. Your blog is like your own little hub of content that you can disseminate across other channels and interact through it. Blog posts have more longevity on the internet, creating a longer life span than an Instragram post which is only popular for a few hours.
You can switch up your content
How many of us started off as just a beauty blogger or just a fashion blogger? I was definitely one of those that focused on just one subject. But now, bloggers are not just a beauty blogger or a fashion blogger, they are bloggers of everything and the reason why we change is because our tastes change as consumers and creators and our audience change. It’s very important for us bloggers to evolve as our readers do and switching up content is key. This doesn’t mean you should get rid of your blog and start a new one, but it’s more about integrating varied types content and modernising as you go along. Make plans to build your blog, small and slow steps, people are stepping away from the more styled content and opting for something more raw and more relatable. Again, that doesn’t meaning throwing away those perfect photo-editing skills or flatlays, just that there’s needs to be more substance and objective to your content.
From a personal view, I feel that video content is the next huge thing and will continue to grow in a few years to come. I mean it has been big for a while already, but I can see it being much bigger than it is now and this is the area I’d like to expand on more in the future.
If you don’t have a blog or a channel and was thinking to start, but feel that you may have missed the time, let me tell you this now, you haven’t and get started on it pronto!
Photos by: Jason R Joseph